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Really enjoying sleepinginthemountains, a fantastic blog from adventure travel writer Tim Patterson.

 

He’s just got back from Patagonia (and before that Uruguay), and HB picked up the thread of his time there from an article he wrote for worldhum.com.

 

Like much of his writing, it’s a curious, thought-provoking piece taking in reflections on Bruce Chatwin’s brilliant In Patagonia, branding and what it means to be a traveler in the 21st Century.

 

“In the brave new world of a California-based search and technology information company, a California brand takes precedence over a place that is half the size of California.”

 

Nicely put.

 

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